Think Big is our commitment to people and the planet.
It challenges us to inspire our 23.8 million customers, our employees and local communities to live and work in more sustainable ways.
We work hard to be a responsible business: but we want to do more. Our aim is to open up our technology's potential to support a better social and environmental future for everyone. See our highlights here.
The plan is bold. So far, we know how to reach 50% to 70% of our targets. The rest will depend on the development and consumer take-up of new products and services, our super fast network and greater digital confidence.
This report covers our activities for the year ending December 31, 2012. It begins with an update of our progress towards our Think Big Blueprint's 40 commitments - introduced by Telefónica UK's head of sustainability Bill Eyres.
We are keen to host a public debate too: on the issues that concern our stakeholders and how the connected millions can create change together.
By 2015, we pledge to:
Our Think Big Blueprint was designed to be ambitious and challenging, allowing room for digital innovation to help us meet our three big goals by 2015. We are looking to fine-tune our plan to keep us on track in a fast changing market.
They are underpinned by 40 commitments.
See how we are getting on.